Users will soon have a fresh option that allows them to reduce the amount of AI-created media appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 thousand million content made with AI.
Pilot Phase and Launch
This change is being tested over the coming weeks before a full-scale launch. This advancement comes amid a increase in AI content, fueled by new content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the quickest rising video streams on a competing service primarily display clips produced artificially. A considerable share of this material is classified as “AI slop”, a term for poor-quality, bulk-generated content that is typically nonsensical or surreal.
Our research shows that many people enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we want to offer the community the option to see more or less of that, depending on their own choices,” commented a company executive.
Volume and Proportions
The service announced that there are currently over a billion videos on its service identified as AI-generated. Overall, over 100 million videos are added to the platform every day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Viewers will be in a position to decrease or raise the amount of AI-generated videos they watch by accessing the “manage topic” feature in the app and choosing the AI content topic. Other topics that can already be adjusted under the tool include politics, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s guidelines require creators to identify “realistic” artificially created content, and it forbids harmful deepfakes of celebrities or emergencies. Any realistic artificial content that is not labeled can be taken down under its community policies.
Additionally, the service will from now on apply an “AI-made” watermark to content created with its own AI tools, or detected by an industry-wide initiative for recognizing artificial media. This action is designed to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is furthermore introducing a two million dollar educational fund for experts and institutions to create educational content about ethical AI use. This project will benefit educational bodies specializing in educating computer science.
Moderation Strategy
The video-sharing app has defended its safety measures, during controversy over intentions to lay off numerous review team members in the United Kingdom. The company is planning to reduce hundreds of positions in its content moderation department in London, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content before it has to be seen by humans. TikTok stated a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
